Wednesday, January 4, 2012

The Science Of Color (In 2012)

(Fig. 1; what color looks like to designers)

Hot on the heels of 2011's Honeysuckle, Tangerine Tango (a.k.a. PMS 17-1463) is Pantone's 2012 Color of the Year. From the official Pantone website:
"Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it," said Leatrice Eiseman, executive director of the Pantone Color Institute®. "Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy."
Um, yeah, what she said. Regardless of the art speak, this color is very much in vogue right now. In fact, the it's strikingly similar to that of PCA&D's official color – which I designed a color scheme around earlier this year for the school's 2011-12 Admissions Department materials.

(Fig. 2; the 2011-12 color scheme for PCA&D's Admissions Dept.)

So while I never endorse the forcing of a color into a design equation, it does seem to be an excellent choice of warmth with an understated sense of positivity in these tough economic times. And who can't use that right about now?

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