(click image to enlarge)
Every 18 months or so, Jennifer asks my assistance in designing new banners and buttons for her Sally Jane Vintage blog and Etsy shop. For the 2012 (and beyond) version, the only request I received was to have the imagery complete itself while going to white around the edges. Thus giving the graphic a free-floating feeling, as opposed to a cropped look.
I wanted to create something that didn't look like any other vintage fashion site. There are many stylish blogs out there and after checking out a few of them, I dove back into my world. In the end, I'm only ever successful at what I do if I'm doing what feels right to me. With that said, Jennifer loved it and went live with it on January 1st.
Notes: I used the same beautiful font I used for the look book that I both shot and designed for Sally Jane Vintage late in 2011. That brought some consistency along with fresh new colors that can work year round.
(the 2012 color palette, including typography [l, r])
