Wednesday, October 19, 2011

The Process Behind: Gone Forever

(click image to enlarge)

Back in 1999, upon receiving a freshly-mastered copy of the band's Reject the Sickness album from long-time friend, Alan Douches, I began the process of signing God Forbid to Century Media Records – where I was then Director of North American A&R.

Three years later, for their sophomore effort, I put together a futuristic/apocalyptic concept based on the original ideas set forth by guitarist Dallas Coyle for the "Better Days" single artwork.

As art director and designer for the project, I brought in Travis Smith to illustrate my ideas. I wanted a tri-fold front cover for the booklet that, when folded inside the jewel case, would display only one of the panels but when opened up would reveal the entire 3-panel landscape. On the back cover, we move forward slightly in time as the raven flies into the distance towards the ruined city.

In order to aid Travis in my vision, I created some seriously non-epic sketches in which he turned into several ridiculously epic illustrations! However, the sketches were a major part of the process and therefore set the tone for the final packaging.