Wednesday, February 2, 2011

Puttin' The "Neutra" In Neutraface!

(click image to enlarge)

Inspiration for the wildly-popular Neutraface font by House Industries, architect Richard Neutra (1892-1970), a native of Vienna, Austria, moved to Los Angeles in 1925 to work with Rudolph Schindler on Frank Lloyd Wright's Barnsdall Park project. In 1929, Neutra became famous in his own right with the completion of his landmark Modernist Lovell House in the Los Feliz section of Los Angeles. Over the next 20 years, Neutra became one of the recognized innovators and leaders of Modernist architecture.

We're talking Neutra today because I recently came across a real estate flier that listed the Neutra Office Building in Silver Lake, Los Angeles, CA. Listed for auction with a starting price of $3.5 million, the office may or may not still be available for purchase. While the attached photo doesn't do it justice, here's the full details from the real estate flier:
"The Neutra Office building, a pristine example of the work of one of the seminal architects of the Modernist movement in Los Angeles, has come on the market. It is where Dion Neutra, the present owner, has presided over this creative epicenter for the past 40 years and where the Chavez Ravine housing, US Embassy in Karachi, Los Angeles Hall of Records, Gettysburg Memorial, Orange County Courthouse, Huntington Beach Library and many other masterpieces were designed. It is a City of Los Angeles Monument, listed on the National Register of Historic Places and is a focus of pride for Silver Lake where so many Neutra buildings have defined the area. Dion Neutra, son and partner of Richard Neutra served as Project Architect supervising Red March, the Neutras’ favorite contractor.

"The incomparable value of this property derives from the fact that it is literally the only remaining example of Neutra commercial design, still with its original look. This is a Trophy property for an owner/collector who will carry the Neutra legacy proudly into the future, co-branding their own ventures and mission with the power of this icon."
For a jaw-dropping, mouth-watering, awe-inspiring exploration of all Los Angeles real estate listings linked to Richard Neutra, go here.

And, of course, to buy the Neutraface font, go here.